Automate recurring and custom invoices with e-signature and Stripe

Automate recurring and custom invoices with e-signature and Stripe targets a $6.0B = 20M small businesses × $300 ACV for invoicing and payment automation tools total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (industry estimates for billing and payments automation market; sources include industry reports and market analysts).

Key trends driving demand: Shift to digital payments — more clients prefer clicking a pay link than manual bank transfers, increasing demand for integrated invoice-to-pay flows.; API-first services — businesses expect programmable billing and embeddable invoicing, creating opportunities for developer-friendly stacks.; Rise of freelancers and gig economy — a growing number of solo operators need simple automated invoicing without full accounting suites.; Document automation and e-signature adoption — faster sign-to-pay cycles are possible when invoices can be signed and paid in a single flow..