Automate repetitive admin tasks to restore founders' productive time

Automate repetitive admin tasks to restore founders' productive time targets a $18.0B = 6M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — workflow automation and SMB SaaS adoption (industry reports 2023-2025 trend estimates).

Key trends driving demand: AI-driven workflow automation is becoming reliable enough to handle semi-structured admin tasks — this allows flow automation to extend beyond simple triggers into exception handling.; SMBs are consolidating toolchains and prefer solutions that reduce headcount or hours spent on admin, creating willingness to pay for time-saving SaaS.; API maturity for payments, accounting, and messaging platforms enables deeper, more reliable integrations that were previously expensive to build.; No-code/low-code tooling adoption among non-technical founders lowers the bar for customizable automations, creating demand for template-led solutions..