Executive Summary

Many SMBs and operations teams still spend hours on repetitive browser work—data entry, form-filling, report extraction and cross-app transposition—that is error-prone and often outsourced to junior staff or contractors. This affects a large addressable base (conservatively ~10M businesses) and translates to a $15.0B market using a $1.5K ACV assumption. You could build an AI-driven agent platform that lets nontechnical users create multi-step browser automations via natural language plus a visual recorder, then execute them securely in parallel serverless browser sessions. Include prebuilt templates, SaaS connectors, audit logs and self-healing execution logic so workflows require far less manual maintenance than selector-only scripts. This is an especially timely opportunity: market score 95/100 and revenue potential 88/100 reflect rising demand as work continues to move into web apps, LLMs make complex instructions authorable, and falling edge/serverless costs make scale affordable for SMBs. To stand out, focus on AI-first authoring (natural language + few-shot examples), resilient execution (vision-based discovery and self-healing), and enterprise-grade security and compliance—areas where classic RPA and Puppeteer-like tools fall short. The honest challenges are brittleness from changing UIs, trust around credentials and data handling, and competing in a medium-competition field with established RPA vendors, but the economics and tech trends make this worth pursuing if you can solve reliability and security reasonably.

Market Opportunity

Automate repetitive browser tasks using an AI-driven agent targets a $15.0B = 10M businesses × $1.5K ACV total addressable market with medium saturation and a year-over-year growth rate of ≈30% CAGR (Gartner and McKinsey estimates for RPA and automation software).

Key trends driving demand: LLMs are improving multi-step instruction-following which simplifies authoring of automation workflows and reduces setup time.; Shift to SaaS-first operations means more work happens in web apps, increasing demand for browser-level automation to replace manual transposition.; Edge and serverless compute costs are falling, making it affordable to run parallel browser sessions and scale automation for SMBs.; Demand for autonomy and cost reduction after the pandemic has pushed companies to automate repetitive web tasks rather than hire contractors..

Key competitors include UiPath, Zapier, Browserless (or Playwright-hosted services).

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Automate repetitive browser tasks using an AI-driven agent

Executive Summary

Market Validation

Market Opportunity

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