Market Opportunity
Automate repetitive business workflows using AI-powered low-code orchestration targets a $24.0B = 20M businesses × $1.2K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY (industry estimates from analyst reports on automation and iPaaS market growth, 2023-2025).
Key trends driving demand: Generative AI adoption — makes natural-language automation authoring and intent-based automation viable, lowering the skill barrier for building workflows.; API-first SaaS proliferation — more standardized APIs make building reliable connectors cheaper and faster, expanding addressable automation scope.; Shift to cloud-native and modern observability — customers want runtime insights and SLAs for automations, creating demand for built-in monitoring and repair features..
Key competitors include Zapier, UiPath, Workato.