Market Opportunity
Automate repetitive business workflows with AI-driven orchestration targets a $45.0B = 5M businesses × $9K ACV total addressable market with high saturation and a year-over-year growth rate of 15% YoY (Gartner/Forrester estimates for workflow and automation markets, 2023-2026 consolidated estimate).
Key trends driving demand: LLMs and program synthesis are enabling natural-language-to-automation translations, which lowers setup time and operator skill requirements.; API proliferation across SaaS vendors makes deeper, more reliable connectors feasible, increasing the range of automations possible.; Economic pressure and need for efficiency are driving SMBs and mid-market companies to buy automation to reduce headcount and speed processes.; Demand for observability and auto-healing in automations is rising as teams run more mission-critical workflows on automation platforms..
Key competitors include Zapier, Make (formerly Integromat), Workato, UiPath (RPA).