Market Opportunity
Automate repetitive tasks and schedule with AI-driven workflow automation targets a $36.0B = 50M knowledge-work teams × $720 ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY (Gartner/IDC forecasts for automation, low-code and AI-driven productivity tools, 2024–2026).
Key trends driving demand: LLM and agent maturity — makes natural-language-to-action automations reliable enough for business use and reduces UI friction for non-technical users.; Shift to composable SaaS stacks — increases demand for cross-app orchestration rather than single-vendor automation.; Cost awareness for AI inference — customers want predictable, per-workflow cost models, creating an opening for transparent pricing and optimization features.; Role-based automation adoption — business teams want prebuilt templates tailored to common roles (sales ops, EA, finance ops) which speeds time-to-value..
Key competitors include Zapier, Workato, Microsoft Power Automate, Make (formerly Integromat).