Market Opportunity

Automate repetitive workflows for SMBs with self-hosted workflow templates targets a $120.0B = 200M global SMBs x $600/yr potential spend on automation (templates, hosting, tools, services) total addressable market with medium saturation and a year-over-year growth rate of 18%.

Key trends driving demand: Open-source adoption -- Businesses prefer OSS runtimes for control and auditability, making self-hosted automation viable.; Generative AI for workflow synthesis -- LLMs can scaffold connectors and flows, lowering the barrier to create templates at scale.; API-first SaaS growth -- More apps expose stable APIs, increasing opportunities for automated integrations and richer automations.; Privacy & self-hosting demand -- Regulations and security concerns push organizations toward on-prem or private-cloud automation options..

Key competitors include n8n, Zapier, Make (formerly Integromat), Pipedream.

Automate repetitive workflows for SMBs with self-hosted workflow templates

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