Automate routine business workflows with an always-on AI assistant

Automate routine business workflows with an always-on AI assistant targets a $48.0B = 20M businesses × $2.4K ACV total addressable market with high saturation and a year-over-year growth rate of 30% YoY (Gartner/Forrester estimates for AI-driven automation and RPA adoption in SMBs and mid-market).

Key trends driving demand: LLM-driven automation — conversational AI now reliably maps intent to actions, creating an opportunity for natural-language automation builders.; SaaS sprawl — SMBs use more apps than before, increasing demand for orchestration layers that bridge systems without heavy engineering.; Shift to productized automation — customers prefer prebuilt, vertical templates over building flows from scratch because they shorten time-to-value..