Executive Summary

Many product teams, sustainability officers, and procurement organizations struggle to produce repeatable, product-level carbon and resource impact data: current approaches are manual, inconsistent, and poorly attributed to actual usage, yet frameworks like the EU CSRD and other disclosure rules increasingly require standardized, auditable impact figures. The problem is acute for the roughly 2 million businesses that could use a solution—an addressable market we estimate at $6.0B (2M × $3K ACV)—because buyers and employees now insist on “receipts” tied to feature or customer usage rather than high-level corporate statements. You could build a B2B SaaS platform that ingests telemetry and billing, combines region- and service-level carbon intensity data from AWS/GCP/Azure, and maps those signals to product features to produce near-real-time per-customer and per-feature footprints plus standardized, exportable receipts for reporting and procurement. The product would include integrations to billing/ERP systems, SDKs for instrumentation, and an auditable pipeline that outputs formats compatible with CSRD and other reporting frameworks. This market is attractive now because cloud providers are publishing the region and service carbon intensity data needed for programmatic estimation, regulators are pushing standardized disclosures, and customer demand for product-level accountability is rising; our Market Score is 95/100 and Revenue Potential 88/100, while competition is medium, indicating room for a well-executed entrant. To stand out, focus on provable attribution (auditable mappings and versioned pipelines), tight cloud and billing integrations, and developer-first SDKs that produce human- and machine-readable receipts, but be honest that challenges include telemetry gaps, multi-tenant attribution complexity, varying regional regulatory requirements, and longer enterprise sales cycles to security and compliance teams.

Market Opportunity

Automate SaaS sustainability: real-time impact & transparent receipts targets a $6.0B = 2M businesses x $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 18% - sustainability software and reporting adoption accelerating as regulation & procurement require measurable metrics.

Key trends driving demand: Regulatory reporting -- EU CSRD and other disclosure frameworks push companies to produce standardized impact data, creating demand for automated pipelines.; Cloud provider transparency -- AWS/GCP/Azure publish region and service-level carbon intensity data enabling programmatic footprint estimation.; Product-level accountability -- customers and employees expect proof linked to product usage rather than corporate PR; 'show your receipts' dashboards meet that need.; Embedded sustainability -- builders want tooling that integrates into CI/CD, billing and telemetry so sustainability becomes part of product metrics..

Key competitors include Watershed, Sweep, Persefoni, AWS/GCP Carbon & Cloud Provider Dashboards (adjacent), Manual workarounds & consultancies.

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Automate SaaS sustainability: real-time impact & transparent receipts

Executive Summary

Market Validation

Market Opportunity

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