Automate the full content pipeline from discovery to publish

Automate the full content pipeline from discovery to publish targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (social media management and creator tools market; source: industry reports such as MarketsandMarkets and Grand View Research).

Key trends driving demand: Short-form content growth — Platforms prioritize short clips and creators need volume, increasing demand for automated clip generation.; Creator economy monetization — More professionals and agencies are investing in tooling as content becomes a repeatable revenue channel, creating willingness to pay for automation.; Generative AI improvements — LLMs and multimodal models now enable automated captioning, summary and image generation at usable quality for production, lowering implementation cost.; API-driven media processing — Affordable, scalable video encoding and editing APIs enable server-side clipping pipelines that were previously expensive to build and operate..