Automate the one manual data-move task that wastes half your week

Automate the one manual data-move task that wastes half your week targets a $12.0B = 10M small-business teams × $1,200 ACV per business for basic automation and workflow tooling total addressable market with medium saturation and a year-over-year growth rate of 12% YoY market growth estimate (integration/no-code automation category; market research and vendor growth trends 2022-2025).

Key trends driving demand: API maturity — more SaaS vendors publish stable APIs, which lowers the engineering cost of building reliable connectors and increases integration opportunity.; No-code adoption — SMBs increasingly expect no-code solutions that remove developer dependency and speed adoption.; AI-enabled mapping — large models accelerate field-matching and transformation generation, enabling faster first-run reliability for new connectors.; Shift to composable apps — companies prefer lightweight point solutions for specific workflows rather than heavy monolithic platforms, enabling narrow-focused products to gain traction..