Automate the one manual data-moving task that still costs businesses hours

Automate the one manual data-moving task that still costs businesses hours targets a $18.0B = 12M small & mid-size businesses × $1.5K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY — based on industry estimates for workflow automation and iPaaS growth from analyst reports (e.g., Gartner/Forrester).

Key trends driving demand: APIs and webhooks are now standard for business apps — this reduces integration engineering cost and makes reliable automation feasible.; Generative AI enables semantic field mapping and automated error classification, lowering the manual effort required to configure syncs.; SMBs are accelerating SaaS adoption and expect time-saving automation, increasing willingness to pay for reliable integrations.; Shift from single-step automations to stateful, bi-directional synchronizations is driving demand for more robust integration platforms..