Executive Summary

Many travel and visa agencies still manage bookings, visa eligibility, document checks and invoicing through fragmented spreadsheets, manual data entry and ad-hoc email threads, which leads to errors, missed deadlines and slow billing for an estimated 150,000 agencies worldwide. As visa regimes and e-visa/eTA checks grow more complex, those operational pains are increasing and consuming staff time that could be billed to clients. You could build a unified B2B SaaS platform that combines booking (GDS/OTA) and payment integrations with AI-driven OCR/LLM document processing for passports and supporting documents, automated visa eligibility/tracking with consulate rule logic, and a built-in invoicing module with audit logs and client portals. The product would expose pre-built API connectors and workflow templates so agencies can onboard quickly and get measurable operational savings. The market looks attractive right now: a $4.5B TAM (150,000 agencies × $30K ACV), a Market Score of 88/100 and a Revenue Potential score of 83/100, driven by three tailwinds—growing visa complexity, wider API access from travel platforms, and cost-effective AI for document processing. Those trends lower technical barriers and increase buyers’ appetite for consolidation. You can compete by delivering true end-to-end automation (bookings + visa + invoicing) with high-accuracy document parsing, pre-built integrations and vertical-specific compliance templates to shorten time-to-value. Be honest about challenges—competition is medium, consulate rules vary by country and reliability/security are non-negotiable—so target a focused segment first, instrument ROI carefully, and use that momentum to expand.

Market Opportunity

Automate travel bookings, visa tracking and invoicing for agencies targets a $4.5B = 150,000 travel & visa agencies × $30K ACV per agency annually (global agencies needing booking+visa+invoicing tools) total addressable market with medium saturation and a year-over-year growth rate of 8-12% annual growth — travel tech and agency automation segments growing as reported by Phocuswright and Grand View Research (post-COVID rebound and digital transformation).

Key trends driving demand: Visa complexity is increasing — more electronic visas, eTA systems and document checks create demand for automated eligibility and tracking.; API and platform consolidation — GDS, OTA and payment APIs are increasingly accessible, enabling integrated agency platforms to consolidate workflows.; AI document processing is now cost-effective — advances in OCR and LLMs make parsing passports, visas and attachments reliable and automatable.; Shift to SaaS for operations — SMB agencies are moving from spreadsheets to subscription software to reduce operational risk and scale..

Key competitors include TravelPerk, CIBTvisas / VFS & CIBT Group, Rezdy.

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Automate travel bookings, visa tracking and invoicing for agencies

Executive Summary

Market Validation

Market Opportunity

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