Automate visual regression tests by diffing UI snapshots against baselines

Automate visual regression tests by diffing UI snapshots against baselines targets a $1.2B = 200,000 development teams × $6K ACV (annual visual/test automation spend per team estimate) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (industry estimates for test automation and visual testing CAGR; source: combined market reports and vendor growth indicators).

Key trends driving demand: CI/CD and continuous deployment adoption is increasing — this creates demand for automated visual checks that run inside pipelines and block bad UI releases.; AI and perceptual-diff improvements are reducing false positives — this enables more reliable automated visual testing and reduces manual triage.; Developer-first SaaS buying is rising — small teams prefer low-friction, self-serve tools that integrate with existing workflows rather than heavy enterprise installations..