Market Opportunity

Automate WhatsApp lead capture and follow-ups for daily sales targets a $24.0B = 200M SMBs globally x $120/yr average spend on messaging-enabled CRM/automation total addressable market with medium saturation and a year-over-year growth rate of 22% (conversational commerce & SMB automation growth).

Key trends driving demand: WhatsApp-first commerce -- merchants in LATAM/India treat WhatsApp as primary sales channel, increasing demand for integrated tools.; LLMs & embeddings -- enable automated smart replies, summary of long chats, and intent detection at low cost.; API access expansion -- more BSPs and official WhatsApp API access reduce technical friction for integrations.; Shift to subscription tooling -- SMBs prefer simple monthly SaaS rather than enterprise custom integrations..

Key competitors include Twilio (Programmable Messaging / WhatsApp API), Zenvia, WATI, Take / Blip, Zapier / Manual WhatsApp Workflows (workaround).

Automate WhatsApp lead capture and follow-ups for daily sales

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Market Validation

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