Automate WhatsApp lead capture and sales messaging with scalable workflows

Automate WhatsApp lead capture and sales messaging with scalable workflows targets a $6.0B = 10M SMBs × $600 ACV (annual spend on messaging & automation across WhatsApp channels) total addressable market with high saturation and a year-over-year growth rate of 15% YoY — based on growth in business messaging and conversational commerce from industry reports and vendor growth (industry estimates).

Key trends driving demand: Conversational commerce growth — customers increasingly prefer chat-first buying, creating demand for automated messaging that converts.; AI-assisted personalization — LLMs enable scalable, context-aware replies and template generation which improves conversion without large agent teams.; API maturity and ecosystem — WhatsApp Business API and third-party providers have stabilized, reducing integration friction for SaaS vendors.; Shift to automation-first SMB workflows — small teams want self-serve tools that reduce manual messaging and support costs, creating a market for plug-and-play automation..