Automate WhatsApp outreach & support — bulk messaging + chat automation

Automate WhatsApp outreach & support — bulk messaging + chat automation targets a $40.0B = 200M small-to-mid businesses globally x $200 ACV total addressable market with medium saturation and a year-over-year growth rate of 18% estimated growth for conversational marketing platforms.

Key trends driving demand: Conversational commerce -- customers prefer messaging channels for purchases and support, increasing demand for WhatsApp automation.; AI personalization -- LLMs enable tailored messaging at scale, improving open-to-conversion rates compared to generic blasts.; Regulatory/compliance focus -- WhatsApp template approvals and opt-in rules favor platforms that enforce compliant workflows.; Localization -- language-first experiences (Hindi/regionals) unlock higher engagement in underserved markets..