Automated access & cloud risk scoring with continuous governance

Automated access & cloud risk scoring with continuous governance targets a $4.5B = 200K potential organizations (mid-market+enterprise worldwide) × $22,500 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (approximate GRC/cloud security tooling growth, industry estimates from Gartner / MarketsandMarkets).

Key trends driving demand: Cloud consolidation of identity — as companies centralize identity in Okta/AzureAD, programmatic access to IAM data enables continuous risk detection and scoring.; Regulatory pressure and audit expectations — auditors and regulators increasingly expect continuous evidence and automated controls, creating demand for automated compliance workflows.; Shift from point-in-time assessments to continuous risk — security teams prefer real-time prioritization and remediation over periodic spreadsheets, favoring telemetry-first SaaS products..