Executive Summary

Open-source and internal repositories leave consumers and engineering leaders guessing about the security, freshness, and provenance of third‑party dependencies, creating friction for maintainers, developers, and security/compliance teams when making risk decisions. Teams today cope with noisy scanners, fragmented reports, and limited public signals, so repos lack a simple, trustworthy indicator that can be used by contributors, CI, and procurement. Build a lightweight GitHub/GitLab app that continuously analyzes dependency graphs and provenance, exposes a tamper‑evident "dependency health" badge for READMEs and CI, and generates downloadable audit reports with prioritized, PR‑ready remediation steps. The product should be developer‑first—install in minutes, integrate with package registries and CI, surface low‑false‑positive checks, and offer free public‑repo badges to drive viral social adoption. The market looks attractive: estimated TAM of $3.6B (≈300k developer organizations at $12K ACV) and strong tailwinds as supply‑chain security becomes a board‑level priority and developer‑friendly tooling displaces heavyweight institutional products. Badge‑driven social proof and the increasing value of transparency for both users and buyers mean a clear, visible health indicator can accelerate procurement and contributor trust. This can stand out by combining verified provenance, low‑friction UX, and actionable PR fixes to convert badge visibility into adoption and revenue, but execution risks include achieving high accuracy across package ecosystems, integrating with enterprise SSO/policy workflows, and differentiating from incumbents like Snyk and native GitHub features in a medium‑competition landscape.

Market Opportunity

Automated dependency health badge plus audit report for repos targets a $3.6B = 300k developer organizations × $12K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY (industry signals from software supply-chain and SCA market reports such as MarketsandMarkets and vendor disclosures).

Key trends driving demand: Supply-chain security is a board-level priority — buyers demand easier visibility into third-party dependencies and provenance.; Developer-first security is displacing heavy institutional tooling for many teams because of friction and developer UX.; Badge-driven social proof continues to drive adoption; public health indicators (e.g., build pass, coverage) influence contributor and user trust.; Automation and AI can triage noise in vulnerability feeds and prioritize fixes, enabling lower-cost continuous monitoring offerings..

Key competitors include Snyk, Dependabot (GitHub), Sonatype / OSS Index.

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Automated dependency health badge plus audit report for repos

Executive Summary

Market Validation

Market Opportunity

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