Automated email workflows for SMBs — trigger + AI-driven campaigns

Automated email workflows for SMBs — trigger + AI-driven campaigns targets a $15.0B = 200M small businesses x $75 ACV (global email marketing/addressable spend) total addressable market with high saturation and a year-over-year growth rate of 12% CAGR — email marketing & marketing automation growing as digital direct ROI remains strong.

Key trends driving demand: AI-generated content -- reduces creative friction, enabling automated subject lines, bodies and testing at scale.; Privacy-first marketing -- shifts to owned channels (email) increase demand for high-performing automation.; Ecommerce + headless stacks -- more merchants need turnkey flows (abandonment, post-purchase) integrated with stores.; Predictive personalization -- behavioral models enable lifecycle-specific triggers that materially improve conversion..