Automated GST-compliant shop billing with e-invoice & e-way integration

Automated GST-compliant shop billing with e-invoice & e-way integration targets a $1.2B = 6M small retailers × $200 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY growth — driven by SMB digitization and regulatory push toward e-invoicing (industry estimates of SMB accounting/cloud adoption).

Key trends driving demand: E-invoice and e-way bill mandates are expanding — this forces merchants to adopt compliant software and creates demand for automated flows.; Smartphone-first adoption among shopkeepers is increasing — mobile-friendly billing apps reduce onboarding friction compared with desktop solutions.; Accountant and tax consultant partnerships are becoming primary discovery channels — integrating accountant workflows creates strong distribution.; Cloud-native SaaS economics enable low monthly pricing and continuous updates, shifting merchants away from perpetual desktop licenses..