Executive Summary

Sales organizations from SMBs to large enterprises lose inbound momentum because signals are routed slowly or misdirected; across an estimated 1.4M B2B sales organizations many still rely on daily syncs or manual workflows that create hours-to-days delays. The pain lands on SDR teams, account executives, and revenue operations who miss high-intent windows, see lower qualification rates, and waste acquisition spend. You could build an event-driven routing platform that ingests minute-level intent signals (forms, CRM events, site behavior, enrichment) and delivers deterministic routing plus a probabilistic AI score to the right rep within a sub-5-minute SLA, with webhook/CRM write-backs and human-tunable rule fallbacks. Ship plug-and-play connectors, a visual routing builder, explainable scores, and prebuilt vertical playbooks so revenue ops can deploy in days rather than months. The timing is favorable: the addressable tooling market is roughly $14.0B (1.4M orgs × $10K ACV), market attractiveness scores 92/100 with Revenue Potential 88/100, and three secular trends—real-time-first expectations, AI-enabled scoring, and a pivot to first-party signals as privacy tightens—drive urgency. Firms are increasingly replacing batch processes because sub-5-minute response windows materially improve qualification outcomes, raising willingness to pay for reliable real-time plumbing. Competition is medium, so to stand out you must combine deterministic first-party signal plumbing, robust prebuilt integrations, and an explainable AI layer that reduces brittle rule trees while providing auditability and privacy safeguards; the chief challenges will be integration complexity across heterogeneous CRMs and internal change management, but clear SLAs, vertical templates, and measurable ROI metrics make a viable, investable product opportunity.

Market Opportunity

Automated minute-level routing of inbound intent signals to the right rep targets a $14.0B = 1.4M B2B sales organizations x $10K ACV (global; average tooling spend for routing/intent/rules) total addressable market with medium saturation and a year-over-year growth rate of 20% annual growth driven by intent and sales-automation adoption.

Key trends driving demand: Real-time-first integrations -- companies expect sub-5-minute activations from signal to rep, not daily syncs.; AI-enabled scoring -- probabilistic intent scoring reduces reliance on brittle rule trees and surfaces higher-quality leads.; Privacy & first-party data -- reduced third-party cookies shifts spend to deterministic inbound signals (forms, CRM, site behavior).; ABM and account orchestration -- buyers want unified intent that drives both marketing and immediate sales actions..

Key competitors include LeanData, 6sense, Demandbase, Drift, Zapier / Workato + Salesforce (DIY workaround).

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Automated minute-level routing of inbound intent signals to the right rep

Executive Summary

Market Validation

Market Opportunity

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