Executive Summary

People and small businesses currently lack a reliable, automated way to notify designated contacts when an individual becomes unresponsive due to death, incapacitation, travel, or prolonged absence, leaving estates and continuity plans stalled and families or teams anxious. The existing workarounds—manual instructions, informal contacts, or slow legal routes—are brittle, slow, and often contested. You could build a subscription service that performs configurable proof-of-life checks (scheduled check-ins, biometric liveness/video challenges, or delegated human escalation) and, on verified non-response, delivers encrypted messages and access instructions across prioritized channels (SMS, email, voice, registered mail, API callbacks) with serverless multi-channel failover. The product would expose APIs and integrations for estate planners, corporate continuity dashboards, and custodial partners, with strong privacy controls, auditable logs, and optional third-party notarization to reduce liability. The market looks attractive now — an estimated $4.8B TAM (80M potential paying users × $60 ACV) driven by rising interest in digital legacy, cheaper cloud-based multi-channel delivery, and increased corporate investment in continuity (market score 87, revenue potential 83). This can stand out by proving reliability (multi-channel failover, liveness-proofing, auditable triggers) and building trusted partnerships with legal and financial services to justify a $60/year value, but you must solve for false positives, legal/regulatory exposure, and user acquisition cost in a medium-competition landscape.

Market Opportunity

Automated 'proof-of-life' message delivery when a user stops responding targets a $4.8B = 80M potential paying users × $60 ACV (consumers + SMB continuity users paying annually) total addressable market with medium saturation and a year-over-year growth rate of 8% YoY estimated — growth driven by digital legacy and automation services adoption (industry synthesis of messaging automation growth and consumer legacy services).

Key trends driving demand: Digital legacy and estate planning interest is increasing as more of life is stored online — this raises demand for reliable post-event messaging.; APIs and serverless infra reduced the marginal cost of multi-channel message delivery — this lowers build costs and enables multi-channel failover.; Businesses are investing more in business-continuity and emergency delegation tools post-pandemic — that creates a B2B channel for proof-of-life automation.; Regulatory focus on data portability and privacy means users want verifiable, consented workflows rather than ad-hoc shared credentials..

Key competitors include FutureMe, Dead Man's Switch (deadmansswitch.net), SafeBeyond.

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Automated 'proof-of-life' message delivery when a user stops responding

Executive Summary

Market Validation

Market Opportunity

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