Executive Summary

Many SMBs, indie makers, agencies and small DevOps teams wrestle with decentralized domain registrars, hosting accounts, SSL certificates and recurring subscriptions, and misses on renewals or expiring certificates regularly cause outages and revenue loss. The people who suffer most are small teams that manage dozens of assets without a single lifecycle view and non-technical founders who lose time and trust when sites go down. Build a lightweight SaaS that auto-discovers and normalizes assets across registrars, hosting providers, CDNs and payment vendors via APIs and DNS, then monitors expirations, automates renewals or remediation workflows, and surfaces a single prioritized dashboard with role-based alerts. Include integrations for automated remediation, delegated billing or one-click renewals to make the product both preventative and operationally useful for teams with limited engineering bandwidth. This is commercially attractive: an addressable market approximated at $1.2B (20M SMB websites × $60 ACV) with a market score of 85/100 and revenue potential rated 82/100, driven by rising self-hosting and mature registrar/hosting APIs. Customers are more willing to pay for proactive lifecycle management now that certificate automation and HTTPS defaults have made certificate hygiene a mainstream concern. You could differentiate through robust auto-discovery and normalization, low-friction onboarding and partnerships with registrars/hosts to enable auto-remediation and reselling, but expect integration complexity, credential trust and liability considerations to be the main execution challenges.

Market Opportunity

Automated tracker for expiring domains, SSL, subscriptions (prevent downtime) targets a $1.2B = 20M SMB websites × $60 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY — driven by rising SaaS adoption and small-business web presence growth (source: industry reports on web security and SMB SaaS adoption).

Key trends driving demand: More SMBs and indie makers self-host or manage multiple vendor accounts — this decentralization increases demand for a single lifecycle view.; Certificate automation and HTTPS defaults make certificate awareness mainstream, which increases willingness to pay for proactive management.; API maturity at registrars and hosting providers makes integrations feasible, enabling a product to auto-discover and normalize asset metadata.; AI document parsing and mailbox automation reduces the friction of keeping asset records current, enabling a low-touch product..

Key competitors include UptimeRobot, Cronitor, DNSimple.

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Automated tracker for expiring domains, SSL, subscriptions (prevent downtime)

Executive Summary

Market Validation

Market Opportunity

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