Executive Summary

Local sports creators—high school teams, club videographers, community journalists and solo prosumers—struggle to find timely, platform-tailored short-form video ideas and spend hours manually hunting for trends, costing them consistency and growth. With limited budgets and time they often miss viral windows and monetize less effectively than creators who have reliable discovery pipelines. Build a subscription service that uses AI to scan TikTok, Instagram Reels, YouTube Shorts and local sources for trend signals, then routes candidates to virtual assistants who validate, localize and produce execution-ready assets (hooks, captions, posting cadence and short-clip templates). Deliverables could be daily trend briefs plus 3–5 ready-to-post ideas per week, priced to hit an average $400 ACV for paying creators. The total addressable market is roughly $3.2B (8M paying creators × $400 ACV), and current tailwinds—creator monetization, AI+human workflows, and short-form dominance—make creators receptive to premium time-saving services right now. Competitive advantage comes from combining low-cost, high-speed AI scanning with VA-led localization focused on an underserved vertical (local sports), which should outperform generic trend tools and undercut bespoke agencies. Competition is medium—few incumbents pair localization and execution—and the main obstacles are platform API access, scaling VA quality, and go-to-market cost; however, demonstrable ROI (hours saved, engagement lift) makes this a tractable product-led growth play.

Market Opportunity

Automated trend discovery for local sports creators using VAs and AI targets a $3.2B = 8M paying creators/prosumers × $400 ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY — creator tools and social analytics markets growing with creator economy expansion (Source: Influencer Marketing Hub, SignalFire).

Key trends driving demand: Creator economy monetization — as more creators earn sustainable income, they invest in tools that save time and improve content quality, creating demand for premium assistance services.; AI + human workflows — AI generates candidate ideas while human curators validate and localize content, enabling high-quality outputs at lower cost than fully human services.; Cross-platform short-form video dominance — rising consumption of short-form clips increases the value of timely, platform-tailored trend discovery for creators..

Key competitors include TrendTok, BuzzSumo, Upwork / Fiverr (VA marketplaces).

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Automated trend discovery for local sports creators using VAs and AI

Executive Summary

Market Validation

Market Opportunity

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