Automated website security scanning for SMBs and agencies

Automated website security scanning for SMBs and agencies targets a $1.2B = 4,000,000 SMBs / agencies globally x $25/mo ARPU x 12 months. Assumption: 4M realistic subset of active SMBs and small agencies willing to pay for continuous monitoring; $25/mo is a conservative SMB subscription price. total addressable market with medium saturation and a year-over-year growth rate of 10-15% estimated for the SMB website security monitoring segment based on growing MSP adoption and regulatory requirements.

Key trends driving demand: Certificate automation and churn -- LetsEncrypt adoption increases frequency of certificate lifecycle events, raising risk of misconfigurations and creating need for monitoring.; Growth of MSP and agency models -- more third parties manage dozens to thousands of sites and need centralized visibility and alerts.; Increasing regulation and compliance audits -- PCI and data protection rules raise demand for documented, repeatable scanning evidence.; Shift to SaaS and remote operations -- distributed teams and outsourced ops reduce in-house ability to respond to security issues quickly, favoring automated monitoring..