Executive Summary

Many of the estimated 5 million developer and infrastructure teams running managed Postgres or serverless databases still face outages and prolonged recovery because restores, replication rebuilds, and broken SSO/integration chains require manual, cross-team coordination and runbook execution. Those incidents commonly escalate into hours of downtime, missed SLAs and emergency on-call rotations rather than predictable, self-serve recovery. You could build a SaaS that automatically detects cloud Postgres failures and executes safe recovery workflows — snapshot restores, point-in-time recovery, replica rebuilds and failover — while simultaneously repairing SSO and integration breakages like rotated secrets, IAM bindings and connection-string misconfigurations. The product would combine deterministic orchestration with ML/LLM-driven triage to propose or execute fixes, integrate with IaC and observability, and produce auditable runbook executions and canary validations to minimize blast radius. With a focused go-to-market, it could be sold as a $1,600 ACV developer/infra team add-on in line with the $8.0B addressable market math. This is an attractive moment: market score 92/100 and revenue potential 84/100 reflect strong tailwinds from DBaaS/serverless adoption, AI-driven ops, and shift-left SRE expectations. To stand out you must deliver deep Postgres and SSO expertise, certified cloud connectors, and provable safety guarantees to overcome medium competition and the primary challenge of customer trust; building strong proofs, compliance artifacts, and a conservative staged rollout strategy will be essential to win early adopters.

Market Opportunity

Automatic cloud Postgres recovery + SSO/integration repair targets a $8.0B = 5M dev & infra teams x $1,600 ACV (backup/orchestration & recovery tooling/support per team) total addressable market with medium saturation and a year-over-year growth rate of 20% (managed DB and data-protection tooling growth driven by cloud-native adoption).

Key trends driving demand: Serverless & DBaaS adoption -- More teams use managed Postgres and serverless DBs, increasing the addressable recovery market.; AI-driven ops -- ML/LLMs enable automated incident triage and recovery recommendation, reducing MTTR.; Shift-left SRE practices -- Dev teams expect faster, self-serve recovery and automated runbooks rather than manual ticketing.; SLA & compliance pressure -- Regulations and customer SLAs push organizations to formalize, audit, and speed recovery processes..

Key competitors include Prisma (Prisma Data Platform / Console), Neon, Supabase, AWS RDS (Postgres), Aiven.

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Automatic cloud Postgres recovery + SSO/integration repair

Executive Summary

Market Validation

Market Opportunity

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