Automatic Mac activity tracking to improve billing accuracy and productivity

Automatic Mac activity tracking to improve billing accuracy and productivity targets a $6.0B = 20M businesses × $300 ACV (annual time-tracking/professional productivity spend across freelancers, SMBs, and teams) total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (industry CAGR for time-tracking and productivity tools; source: sector market reports and SaaS trend analyses).

Key trends driving demand: Remote and hybrid work growth — more distributed teams and freelancers need reliable time records to bill and measure productivity, increasing demand for tracking tools.; Privacy-first software preference — users increasingly prefer on-device processing and minimal cloud exposure, creating an opening for native apps with local-first ML.; AI-driven classification — improved ML enables automatic tagging of activities to projects, reducing friction and increasing accuracy compared with manual timers.; Freelance and contract economy growth — more solo operators require simple, accurate billing exports and invoice integration to capture lost billable time..