Executive Summary

Many engineering teams — platform teams, SREs, and individual dev squads — still wrestle with brittle, manual approaches to private DNS and routing for dev/staging environments (hosts files, jump boxes, or flat VPNs), which slows onboarding, risks over-broad access, and complicates short-lived ephemeral environments. This pain is growing as teams create more temporary environments and adopt zero-trust patterns, so the work of keeping name resolution and per-environment access correct becomes disproportionately expensive. You could build a SaaS + lightweight agent that automatically provisions private DNS records and per-environment, policy-driven routing on environment creation, integrating with CI/CD, IaC, OIDC and cloud providers to avoid IT tickets or VPNs. The product would provide split-horizon resolution, fine‑grained access controls, audit logs, and easy rollback so teams can create disposable, secure environments programmatically. The timing is strong: the addressable market is roughly 1,000,000 engineering teams at $3K ACV (a $3.0B TAM), and macro trends — ephemeral environments, zero-trust adoption, and infrastructure automation — make buyer urgency and willingness to pay real; internal scoring here is a market score of 88/100 with revenue potential 82/100. This can stand out by delivering a developer-friendly, turnkey workflow that eliminates IT gating and reduces blast radius with policy-first controls and deep CI/CD/cloud integrations, creating a defensible product-led distribution path. The hard parts are real — solving DNS caching, cross-cloud routing, enterprise procurement, and competing with established VPN and service-mesh tooling — but with strong UX, fast integrations, and audit/compliance features this idea has practical legs.

Market Opportunity

Automatic private DNS and secure dev/staging routing without IT or VPN targets a $3.0B = 1,000,000 engineering teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — derived from growth in developer tools, zero-trust networking, and cloud-native adoption (sources: CNCF, DevOps tool reports).

Key trends driving demand: Trend — Developer velocity and ephemeral environments are increasing, which creates demand for simple private DNS and routing for short-lived environments.; Trend — Zero-trust networking and least-privilege access patterns are forcing teams to avoid flat VPNs and adopt more granular access solutions.; Trend — Platform and infrastructure automation (CI/CD, IaC) enable programmatic creation of environments and name mappings, making automated DNS provisioning possible.; Trend — Edge/cloud tunnel primitives and system resolver APIs have matured, removing previous technical blockers for low-friction local DNS solutions..

Key competitors include HashiCorp Consul, Tailscale (MagicDNS), Cloudflare for Teams / Cloudflare Warp + Magic Transit, ngrok.

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Automatic private DNS and secure dev/staging routing without IT or VPN

Executive Summary

Market Validation

Market Opportunity

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