Automatically capture and keep SOPs updated while teams perform tasks

Automatically capture and keep SOPs updated while teams perform tasks targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (workflow automation and knowledge management SaaS combined; source: MarketsandMarkets 2024).

Key trends driving demand: Async and remote-first work — distributed teams need documented processes to onboard and scale without synchronous training, creating demand for automated SOP generation.; AI summarization and transcription improvements — high-quality auto-summarization and speech-to-text make it possible to convert recordings into readable steps with minimal human editing.; Shift from static docs to living documentation — companies want versioned, auditable playbooks that reflect real-time changes rather than snapshots, creating product opportunities for change detection and auto-diffs.; Integrations-first workflow — teams expect tools that plug into their existing stack (Notion, Slack, GSuite, Atlassian) so an SOP product must be integration-friendly to get adopted quickly..