Executive Summary

Many engineering teams, from small startups to large enterprises, leave work-in-progress notes as in-code TODO comments that never become tracked tasks, creating invisible technical debt and reducing velocity for developers and engineering managers; this is a widespread operational gap across an estimated 2.5 million engineering teams. The practical consequences are lost prioritization, duplicated effort, and longer time-to-resolution for technical issues that could otherwise be triaged and owned. You could build a service that automatically discovers TODOs in repositories, uses AST-aware parsing and language-specific heuristics to filter false positives, and creates well-structured, linked GitHub issues with labels, templates, and suggested assignees; delivery options would include a GitHub App for server-side automation and a native Mac client or editor plugins for a superior in-context UX. The market is attractive now: we estimate a $1.5B addressable market (2.5M teams × $600 ACV), a market score of 85/100 and revenue potential of 80/100, and tailwinds include strong demand for developer productivity tooling, mature GitHub APIs and marketplaces that lower distribution friction, and a concentrated professional Mac user base that favors high-quality native experiences. To stand out you must prioritize precision and trust—AST parsing and testable heuristics to minimize noise, transparent permission models, and workflow-first integrations that make issues useful rather than noisy—and pair that with analytics to show debt reduction. The main challenges are customer adoption hurdles (repo write access and noise tolerance), competing with medium-level competition that could replicate simple automations, and the need to win early pilots (for example 50–100 teams) to validate conversion and retention metrics before scaling.

Market Opportunity

Automatically convert in-code TODO comments into tracked GitHub issues targets a $1.5B = 2.5M engineering teams × $600 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY growth in developer tooling and workflow automation (industry aggregated estimates from developer tools market reports and GitHub ecosystem growth).

Key trends driving demand: Trend — developer productivity and workflow automation tools are in demand as teams try to reduce technical debt and increase velocity, creating demand for automations that integrate with code.; Trend — GitHub and other code hosting platforms have matured APIs and marketplaces, lowering the distribution friction for developer-focused integrations.; Trend — Mac remains the primary platform for many professional developers, enabling a native app strategy to capture a focused audience with superior UX.; Trend — Improvements in NLP and code-aware parsing make extracting intent from TODO comments more reliable, enabling higher-precision automation..

Key competitors include GitHub Issues (native), Linear, Community GitHub Actions / Open-source TODO-to-Issue scripts.

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Automatically convert in-code TODO comments into tracked GitHub issues

Executive Summary

Market Validation

Market Opportunity

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