Automatically find and centralize SaaS subscriptions from Gmail and Outlook

Automatically find and centralize SaaS subscriptions from Gmail and Outlook targets a $10.0B = 20M businesses x $500 ACV. Buyer count is global businesses with paid SaaS usage and basic finance headcount. $500 ACV assumes self-serve SMB plan or seat-based light finance tool. total addressable market with medium saturation and a year-over-year growth rate of 15-25% annual growth in SaaS management and FinOps tooling adoption as companies increase cloud spend and FinOps practices..

Key trends driving demand: SaaS proliferation - companies adopt dozens to hundreds of cloud apps, increasing need for centralized visibility.; FinOps adoption - finance and procurement teams are prioritizing recurring cost visibility and optimization.; Inbox-as-source - transactional email receipts for SaaS purchases are reliable signals for vendor, price, and renewal date.; Card-driven reconciliation - corporate cards create digital trails that, when combined with email, give high fidelity mapping of subscriptions..