Avoid impulsive trades with structured investment tracking

Avoid impulsive trades with structured investment tracking targets a $1.25B = 25M active retail investors x $5/mo ARPU x 12 months. Rationale: target is active retail/prosumer traders worldwide who would pay a small monthly fee for improved decision quality. total addressable market with medium saturation and a year-over-year growth rate of 12-18% annual growth for retail investing tools, driven by platform adoption and subscriptionization.

Key trends driving demand: Retail trading growth -- more individual investors trade frequently, increasing demand for prosumer tools.; Subscriptionization of fintech -- users accept small recurring fees for quality research and workflow tools.; Behavioral finance adoption -- growing interest in tools that reduce impulsive decisions and improve outcomes.; Real-time API availability -- cheaper access to market and fundamental data enables fast, integrated UIs..