Executive Summary

Many buyers, agents and lenders lose momentum because existing CRMs and mass-email tools cannot reliably convert property-level events—price drops, status changes, new comps—into timely, contextual outreach, and that gap causes missed listings and stalled loans. This pain is widespread across roughly 300,000 real-estate and mortgage offices worldwide that currently pay for inefficient automation and relationship management workflows. You could build a behavior-triggered email alerts platform that ingests MLS/APIs and lender/agent CRM signals, maps property-level events to templated workflows, and uses AI to generate localized subject lines and body copy that reference exact property attributes and comparable activity. Because email remains one of the highest-ROI channels for high-ticket transactions and MLS/APIs are increasingly accessible, a focused product can deliver measurable lift in lead conversion and retention; at a $15K ACV the addressable market scales to about $4.5B, and independent scoring places market attractiveness high (Market Score 92/100, Revenue Potential 84/100). To stand out you must combine precise event detection, high deliverability practices, turnkey connectors to major MLSs and CRMs, and a clear demo of conversion uplift—differentiators that matter more than generic outreach or simple drip automation. The challenges are real: MLS integration complexity, variable data quality, privacy/compliance across jurisdictions, and a medium-competitive landscape that expects proven ROI before adopting a $15K annual solution.

Market Opportunity

Behavior-triggered email alerts for property buyers, agents & lenders targets a $4.5B = 300,000 real-estate & mortgage offices globally x $15K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR for proptech marketing automation.

Key trends driving demand: Proptech integration -- MLS/APIs and listings data are more accessible, enabling event-driven workflows tied to real property signals.; Email ROI resilience -- Email remains one of the highest-ROI channels for high-ticket purchases like homes and mortgages, driving demand for better automation.; AI personalization -- Generative models enable scalable, localized, and context-aware email copy and subject optimization tailored to property details.; Privacy-first advertising -- Rising limits on third-party tracking push marketers to invest in owned channels and first-party signals..

Key competitors include Mailchimp, Follow Up Boss, kvCORE (Inside Real Estate), BombBomb, Generic workarounds (Zapier + Mailchimp / CRMs).

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Behavior-triggered email alerts for property buyers, agents & lenders

Executive Summary

Market Validation

Market Opportunity

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