Block reels/shorts but keep apps usable — selective content filter

Block reels/shorts but keep apps usable — selective content filter targets a $3.6B = 300M power smartphone users x $1/mo x 12 months total addressable market with medium saturation and a year-over-year growth rate of 15% (digital-wellbeing & attention-management apps).

Key trends driving demand: Attention-economy backlash -- users seek tools to reclaim time from short-form feeds; Platform feature convergence -- major apps keep adding short-form layers, expanding the problem; On-device ML & accessibility APIs -- enable reliable content/UI detection without cloud processing; Willingness-to-pay for focus -- consumers increasingly accept subscriptions/payments for mental bandwidth.