Block reels/shorts without deleting apps — per-app content filters

Block reels/shorts without deleting apps — per-app content filters targets a $3.6B = 600M addressable smartphone users willing to pay ~$6/yr digital-wellness fee total addressable market with low saturation and a year-over-year growth rate of 15% (digital-wellness & productivity app growth).

Key trends driving demand: Short-form dominance -- Reels/Shorts/TikTok growth increases consumer demand to control feeds; Digital-wellness mainstreaming -- Consumers increasingly willing to pay for focus and mental-health tools; On-device ML improvements -- Lightweight models enable locally detecting feed structures with privacy; Backlash against total bans -- Users prefer surgical control vs all-or-nothing app deletion.