Block YouTube Shorts while preserving long-form viewing

Block YouTube Shorts while preserving long-form viewing targets a $3.0B = 100M users × $30 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY growth in digital wellbeing and productivity app categories (industry aggregated estimates).

Key trends driving demand: Short-form video fatigue — growing user awareness of attention loss from shorts creates demand for targeted controls.; Privacy-first tooling — users prefer solutions that minimize data collection, creating opportunity for lightweight, local-first features.; Parental control demand — parents increasingly want granular controls that preserve educational content but block addictive feeds..