Executive Summary

Security teams, product security and third‑party risk managers at mid‑market SaaS and digital‑first enterprises struggle to discover and continuously map internet‑facing and vendor assets that change daily — ephemeral cloud services, frequent DNS/IP churn and shadow IT create blind spots that traditional scanners miss. Those gaps translate into costly incident response, compliance headaches and unmanaged vendor exposure for roughly 80,000 organizations. You could build a developer‑focused platform that crawls, fingerprints and correlates internet‑visible infrastructure into a linked, queryable graph with continuous updates, a programmatic Graph API and embeddable data connectors. By combining active discovery, passive telemetry and historical DNS/certificate/IP analysis the product would produce canonical asset identities and relationship maps consumable by SecOps, risk and engineering teams. The market looks attractive now — estimated at $2.4B (80k orgs × $30K ACV) driven by cloud ephemerality, rising third‑party risk budgets and a clear shift toward API‑first security tooling willing to pay for continuous asset intelligence. To stand out you’ll need razor‑sharp data quality, faster refresh rates than legacy scanners, and developer‑centric integrations into SIEM/ITSM/VDRs rather than a heavy UI‑only sell. The opportunity is real, but expect hard engineering work to maintain freshness at scale and careful handling of discovery boundaries; if you can prove superior accuracy and seamless embedding, the economics and buyer profile are compelling.

Market Opportunity

Browse the internet's hidden infrastructure as a linked graph targets a $2.4B = 80,000 organizations (security, mid-market SaaS, digital-first enterprises) × $30K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (estimated growth for security intelligence and asset-discovery segments; sources: Gartner/Forrester market signals for security tooling).

Key trends driving demand: Cloud and ephemeral infrastructure growth — ephemeral services and frequent DNS/IP changes increase demand for continuous asset mapping.; Shift to API-first security tooling — teams prefer programmatic access and embeddable data, which benefits services offering graph APIs.; Focus on third-party risk and attack surface management — regulations and vendor risk programs increase budgets for discovery and monitoring.; Graph and relationship analytics adoption — teams are starting to rely on graph-based views to find indirect relationships during investigations..

Key competitors include Shodan, Censys, SecurityTrails, BuiltWith.

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Browse the internet's hidden infrastructure as a linked graph

Executive Summary

Market Validation

Market Opportunity

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