Executive Summary

Many independent creators and smaller publishers are losing ad revenue as an increasing share of the 2.0 billion monthly video viewers employ adblocking or skip monetized impressions, creating a direct-pay gap that ads once filled. The pain is concentrated among mid-tail creators who lack scale for subscriptions and sponsorships and rely on advertising to support production costs. You could build a privacy-first browser extension and embeddable widget that lets adblock users allocate small recurring micro-donations—automatically or manually—to creators they visit, splitting a capped monthly budget across sites and channels using low-fee rails like Lightning or web monetization. Assuming an average voluntary contribution of $72 per year across those 2.0 billion viewers, the theoretical TAM is about $144 billion, and the product’s revenue potential rates highly (90/100) if you capture even a few percent of that behavior. Timing is favorable: adblocking trends, the expanding creator economy, and maturing micropayment infrastructure make small recurring transfers economically and technically viable right now. To stand out you must solve distribution and trust—differentiate with on-device matching for privacy, an open protocol to avoid vendor lock-in, transparent low-fee routing, and robust fraud and copyright protections so creators and platforms accept payouts. Competition is medium—Brave Rewards, Coil, Patreon and platform-native monetization are adjacent—but a neutral, interoperable solution that integrates with wallets and platform APIs can win the mid-tail if it delivers better economics and a simpler UX. This is worth pursuing if your team can secure early creator partnerships, a wallet/infrastructure alliance, and 12–24 months of runway to validate unit economics and platform risk; the opportunity is large, but execution and regulatory/platform constraints are the real hurdles.

Market Opportunity

Browser micro-donations for adblock users — direct creator payments targets a $144B = 2.0B monthly video viewers x $72/yr avg voluntary contribution total addressable market with medium saturation and a year-over-year growth rate of 20% annual growth in creator-economy payments / tipping.

Key trends driving demand: Adblocking growth -- more users avoid ads, creating a direct-pay gap for creators; Creator economy expansion -- more creators seek diversified revenue beyond ads; Micropayments tech maturation -- low-fee rails (Lightning, web monetization) make small recurring contributions viable; Privacy-first browsing -- demand for non-tracking monetization aligns with in-browser payment layers.

Key competitors include Brave Rewards / Basic Attention Token (BAT), Coil (Web Monetization), Buy Me a Coffee, Patreon.

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Browser micro-donations for adblock users — direct creator payments

Executive Summary

Market Validation

Market Opportunity

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