Executive Summary

Many brands, creator teams and moderation squads struggle to keep accounts and communities safe from coordinated harassment and bad-faith followers because current tools focus on single-platform signals and require manual, account-by-account work. Organizations with public-facing accounts—an estimated 6 million potential customers in this analysis—lose time and revenue when moderation is reactive, slow, or inconsistent across platforms. A viable product would let teams identify followers of a target account (e.g., a known harasser, bot hub, or competitor) and apply bulk-moderation actions across multiple networks via connectors, audit logs, role-based workflows, and opt-in shared blocklists. Pricing around a $300 annual contract value per organization maps to an addressable market near $1.8B, with distribution aided by community-curated safety lists and integrations into existing moderation stacks. This market is ripe now because decentralized social platforms, expanding APIs, and growth in the creator economy are increasing cross-platform moderation demand; our market score (92/100) and revenue potential (88/100) reflect that timing. The product can stand out by combining reliable cross-platform API integrations, conservative false-positive controls and appeals workflows, and network effects from opt-in shared blocklists, but it will face meaningful challenges: platform policy changes and rate limits, legal and reputational risk from mistaken blocks, and competition from established single-platform vendors. Success will depend on prioritizing accuracy, transparent audit trails, strong legal review, and early partnerships with creator safety communities to prove efficacy at scale.

Market Opportunity

Bulk-block followers of target accounts — cross-platform moderation tool targets a $1.8B = 6M organizations (brands/creator teams/moderation groups) x $300 ACV total addressable market with medium saturation and a year-over-year growth rate of 20%+ — driven by new platforms and rising demand for community safety tooling.

Key trends driving demand: Decentralized social growth -- more platforms plus open APIs increase demand for cross-platform moderation tools.; Creator economy & brand safety -- more creators and brands need turnkey ways to defend accounts and communities.; Public/shared moderation artifacts -- community-curated blocklists and shared safety datasets are emerging as distribution channels.; AI moderation augmentation -- machine learning enables scalable identification of abusive follower clusters and prioritization..

Key competitors include Block Together, Circleboom, Tweepi, Native platform blocking (Twitter/X, Mastodon admins, Bluesky built-ins).

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Bulk-block followers of target accounts — cross-platform moderation tool

Executive Summary

Market Validation

Market Opportunity

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