Campaigns drop with no obvious changes — automated post-click root-cause detection

Ad campaigns often decay after launch even when nothing appears wrong. Build an AI-first monitoring and root-cause platform that detects where performance breaks (creative, audience, landing page, tracking, backend) and prescribes fixes.

87Score

Target Audience

Mid-market and SMB digital advertisers and growth teams who run multi-channel paid campaigns and depend on post-click funnels (SaaS, e-commerce, lead-gen).

Market Size

$18.0B = 3.0M advertisers x $6...

Competition

medium

Key Pain Points

Ad platform policy & API changes -- Sudden deprecation or throttling of APIs could degrade data inputs and product value.
Data privacy/regulation -- Restrictions on data sharing or cross-account aggregation may reduce model performance and moats.
Incumbent integrations & DIY solutions -- Large analytics vendors or in-house data teams could replicate core features without large switching costs.

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OVERALL

8.7Great

Market Validation

Demand

~1K/mo*

Competition

medium

Growth

12-20% annual growth in marketing analytics/adtech spend as digital ad complexity rises*

Market Size

$18.0B

Market Opportunity

Campaigns drop with no obvious changes — automated post-click root-cause detection targets a $18.0B = 3.0M advertisers x $6K ACV (global mix of SMBs, agencies, mid-market with monitoring & analytics spend) total addressable market with medium saturation and a year-over-year growth rate of 12-20% annual growth in marketing analytics/adtech spend as digital ad complexity rises.

Key trends driving demand: Cookieless/Privacy-First Advertising -- Breaks traditional attribution, increasing demand for server-side and post-click observability.; AI-Driven Diagnostics -- Modern anomaly detection and causal models enable automated, prioritized root-cause insights rather than noisy alerts.; Multi-Channel Ad Stacks -- Marketers run more channels (social, programmatic, connected TV), increasing complexity and need for unified investigation.; Direct-to-Consumer (DTC) Sophistication -- DTC brands invest in analytics to quickly detect performance degradation and optimize ROAS..