Executive Summary

Managers and individual contributors spend disproportionate time reconstructing accomplishments and evidence at review time, leading to biased, late, or shallow reviews; this is especially painful for mid-size SaaS and engineering teams that still rely on annual or ad-hoc processes. The problem affects roughly 1.2M teams that could benefit from continuous, low-friction capture of work evidence. Build a lightweight, integration-first tool that captures quick daily work notes via Slack slash commands, calendar prompts, and Git hooks, then uses explainable AI to auto-generate concise, editable performance-review summaries and evidence lines. Prioritize one-click capture, exportable summaries for HRIS, and manager controls so AI outputs are transparent and easily edited. The market looks attractive now: a TAM of about $3.6B (1.2M teams × $3K ACV), a market score of 88/100 and revenue potential 86/100, driven by a shift to continuous feedback and rising comfort with AI-assisted internal writing. Teams prefer point products that integrate rather than replace full-suite vendors, which plays to a focused, integration-led offering. To stand out, combine seamless Slack/calendar/Git integration, strict privacy and compliance controls, and an explainable AI workflow that emphasizes editability and manager oversight to build trust; competition is medium but fragmented. The main risks are initial behavior change and enterprise security approvals, but the clear value in reducing review prep time and improving review quality makes this a promising product to pursue.

Market Opportunity

Capture daily work notes to auto-generate concise performance-review summaries targets a $3.6B = 1.2M teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (industry estimate for performance & people-management software; source: Gartner/Forrester HR Tech summaries 2022-2024).

Key trends driving demand: Continuous feedback adoption — companies are shifting from annual-only reviews to continuous evidence collection, creating demand for tools that make note-taking low-friction.; AI-assisted writing adoption — managers are increasingly comfortable using AI to draft internal documents, which lowers resistance to AI-generated review summaries.; Integration-first HR stacks — teams prefer lightweight point products that integrate with Slack, calendar, and Git, which creates opportunities for focused tools that complement, not replace, full-suite vendors.; Privacy and fairness scrutiny — heightened focus on DEI and auditability is increasing demand for evidence-backed reviews and audit logs, which a work-log product can provide..

Key competitors include Lattice, 15Five, Fellow.app.

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Capture daily work notes to auto-generate concise performance-review summaries

Executive Summary

Market Validation

Market Opportunity

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