Capture event customer feedback and AI summarize insights

Capture event customer feedback and AI summarize insights targets a $4.0B = 2,000,000 businesses that run events/retail activations × $2,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% CAGR (combined event tech and CX analytics growth estimate; industry reports 2023–2028).

Key trends driving demand: Return of in-person events — as companies reallocate budgets to trade shows and pop-ups, exhibitors demand measurable ROI which creates demand for on-site feedback tools.; Advances in speech-to-text and multimodal AI — improved accuracy and lower costs make real-time transcription and sentiment analysis feasible for SMB budgets.; First-party data and privacy — brands prefer direct capture of customer signals (voice/video) they control, increasing demand for dedicated capture solutions.; Shift from surveys to behavior signals — exhibitors want integrated behavioral and verbal feedback (dwell time, scans, comments) that ties to conversion metrics..