Capture fleeting creative ideas, defer them, and AI‑resurface when relevant

Capture fleeting creative ideas, defer them, and AI‑resurface when relevant targets a $6.0B = 50M creators & serious hobbyists x $120/year average ARPU for productivity tooling total addressable market with medium saturation and a year-over-year growth rate of 18% (creator tools & productivity apps growth).

Key trends driving demand: LLM + embeddings -- enable reliable semantic recall/resurfacing across long time horizons without manual tagging; Creator economy growth -- more creators are willing to pay for niche productivity tools that unlock monetizable output; Attention & focus tools -- rising demand for solutions that reduce context switching and cognitive load; Mobile-first capture -- voice/photo-to-text capture has lowered friction for catching fleeting ideas anytime.