Capture real cancel reasons and automate retention offers to reduce churn

Capture real cancel reasons and automate retention offers to reduce churn targets a $3.0B = 500,000 subscription businesses × $6,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 10-12% YoY growth (Subscription economy expansion; see Zuora Subscription Economy Index and industry reporting on SaaS growth).

Key trends driving demand: Subscription economy growth — more businesses run recurring models and therefore invest in retention tools rather than only acquisition.; APIs and webhooks from billing providers — make intercepting and customizing cancel flows technically feasible without heavy engineering.; Cheap NLP via APIs — lightweight intent classification allows turning free-text reasons into actionable categories at low cost.; Rising CAC and marketing costs — make retention tools more ROI-friendly, increasing buyer interest in retention automation.; Privacy-first measurement — companies are investing in first-party signals like cancel-flow feedback as third-party tracking declines..