Executive Summary

Distributed engineering teams routinely lose context about past decisions—who decided what, why, and which trade-offs were accepted—leading to rework, slower onboarding, and blocked contributors. This is especially acute for small, remote teams across an estimated 2,000,000 teams that frequently lack lightweight, discoverable decision records. You could build a lightweight decision log that lives in the dev flow (PRs, commits, issue threads) and surfaces searchable, structured decision records with automated summaries and metadata extracted via NLP and embeddings. Low-friction integrations (GitHub app, Slack notifications) plus a simple UI and exportable logs make recording decisions part of normal engineering work rather than a separate chore. The TAM is roughly $1.2B (2,000,000 teams × $600 ACV) with a Market Score of 88/100 and a revenue potential of 80/100; trends like distributed work and the availability of marketplace distribution channels (GitHub Marketplace, Slack apps) make reach and monetization realistic. Competition is medium, but many current solutions are either heavyweight knowledge bases or ad-hoc docs, leaving room for a focused, developer-centric product. You can differentiate by being the lowest-friction, dev-integrated solution that combines deterministic workflows with high-precision automated extraction, but you must prove NLP accuracy, address data privacy/compliance, and demonstrate clear ROI to hit the $600 ACV and drive adoption.

Market Opportunity

Capture team decisions — lightweight decision log integrated into dev flow targets a $1.2B = 2,000,000 small engineering teams × $600 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (IDC/Forrester estimates for collaboration and developer productivity tool categories, 2023-2025).

Key trends driving demand: Distributed engineering teams — distributed work increases the need for recorded decisions so remote contributors can move fast.; API and marketplace distribution — GitHub Marketplace and Slack apps make it easy to reach engineering teams and embed functionality into workflows.; NLP + embeddings enable structured extraction — advances in model accuracy make automated summarization and extraction of decision metadata practical for production.; Workflow consolidation — teams prefer focused tools that augment (not replace) their existing stack, creating demand for integrations-first, lightweight solutions..

Key competitors include Notion, Confluence (Atlassian), Decidr.

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Capture team decisions — lightweight decision log integrated into dev flow

Executive Summary

Market Validation

Market Opportunity

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