Catch daily competitor changes: pricing, hires, and feature launches

Catch daily competitor changes: pricing, hires, and feature launches targets a $6.0B = 2M software/SaaS companies × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (estimated growth for competitive intelligence and market intelligence tools based on industry reports and SaaS tooling trends).

Key trends driving demand: Faster product iteration cycles — companies release smaller, more frequent changes, increasing demand for daily monitoring.; AI-driven signal extraction — improvements in NLP make automated classification of feature launches and pricing changes more accurate and affordable.; Shift to self-serve and SMB tooling — many small teams prefer low-cost, fast-to-implement tools rather than enterprise suites, creating a growing lower-priced segment.; Rise of hiring as a signal — rapid, concentrated hiring in specific roles (ML engineers, security) is increasingly used to infer strategic bets, creating demand for job-based alerts..