Executive Summary

Home cooks and recipe creators currently wrestle with scattered, inconsistent recipe formats across blogs, social posts and PDFs, making search, reuse and grocery planning time-consuming and error-prone for the roughly 60M potential paying users who would pay about $2/month. This pain shows up as wasted time reorganizing recipes, lost favorites, and friction sharing meal plans with family or collaborators. You could build a central recipe stash that uses LLM/NLP extraction to import and normalize ingredients, steps, times and tags from arbitrary pages, paired with a browser extension and mobile capture so recipes become instantly searchable, shareable and one-click convertible into meal plans and grocery lists. Add creator-facing features to let authors claim content, build audiences and monetize distribution to seed supply and drive acquisition. The market is attractive now: an estimated $1.2B addressable market (60M users × $20 ACV), Market Score 88/100 and Revenue Potential 79/100 reflect willingness to pay for better recipe management, and trends in LLM accuracy, the creator economy, and demand for meal-planning/grocery integration open multiple revenue paths (subscriptions, creator revenue-share, affiliate commerce). Your competitive edge would be reliable, high-accuracy extraction from arbitrary pages plus deep grocery/meal-plan integrations and creator partnerships—practical differentiators versus clipboard tools, generic note apps and recipe sites. Real challenges are achieving extraction quality at scale, content ownership/TOS issues, and user acquisition against incumbents, but with a tight MVP focused on extraction accuracy and creator seeding this is a viable, fundable opportunity.

Market Opportunity

Centralize messy online recipes into a searchable, shareable recipe stash targets a $1.2B = 60M potential paying home cooks × $20 ACV (global audience willing to pay <$2/month equivalent for improved recipe management) total addressable market with medium saturation and a year-over-year growth rate of 8% YoY growth in digital food content and cooking-app usage (Statista and app-usage trends through 2024 aggregated estimates).

Key trends driving demand: LLM-enabled extraction — better NLP makes reliable import and structure extraction from arbitrary recipe pages feasible, creating a core product capability.; Creator economy — recipe creators look for ways to build followings and monetize, creating partnership and creator-acquisition opportunities.; Meal planning and grocery integration — consumers expect seamless conversion from recipe to grocery list and shopping, which increases app utility and monetization via affiliates.; Privacy and local-first expectations — consumers are more sensitive to data use, so offering privacy-friendly sync or local-first features can be a differentiator..

Key competitors include Paprika Recipe Manager, Yummly, Pinterest (recipe saving use case), Tasty / BuzzFeed Recipes.

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Centralize messy online recipes into a searchable, shareable recipe stash

Executive Summary

Market Validation

Market Opportunity

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