Chargeback recovery toolkit for small handmade sellers, evidence-driven disputes

Chargeback recovery toolkit for small handmade sellers, evidence-driven disputes targets a $1.2B = 4M online micro-merchants x $300 ACV. Assumes 4 million global small merchants who sell regularly on marketplaces or direct channels, each paying $25/mo or $300/yr for dispute tooling or per-dispute bundles. total addressable market with medium saturation and a year-over-year growth rate of 12-18% growth driven by e-commerce expansion and rising dispute volumes.

Key trends driving demand: Rise of micro-merchants -- more solo sellers are transacting online and lack enterprise dispute resources, increasing addressable users.; Structured dispute rules -- card networks publish clearer codes and representment requirements, enabling automation.; Ubiquity of digital traces -- messaging apps and tracking APIs create machine-readable evidence that can be standardized into timelines..