Executive Summary

Paid-event organizers—independent venues, fitness studios, small conferences and class providers—regularly face chargebacks that require assembling tickets, attendee lists, contracts and photos; that evidence collection is manual, time-consuming, and often results in lost disputes and revenue. Small teams lack the bandwidth or expertise to produce issuer-grade proofs within tight deadlines, so a handful of disputes can create outsized operational costs. Build a SaaS that integrates with processors via APIs/webhooks to automatically capture transaction metadata and event artifacts, use AI to extract and structure receipts, contracts and images, and assemble/submission-ready evidence packets to issuers. Include prevention features like real-time buyer verification, timestamped digital tickets, and automated customer communication to defuse disputes before they escalate. The market is sizable and timely: about 6M SMBs accept card payments and the addressable opportunity is roughly $3.6B at an estimated $600 ACV for dispute-prevention and handling services, driven by faster growth in card-not-present fraud and easier integrations. You can differentiate with event-specific evidence templates, deep processor integrations, and AI-driven document/image understanding to cut labor and speed responses, but be honest about the challenge—evidence quality, issuer rules and compliance are strict and competition is moderate, so execution and operational rigor are critical.

Market Opportunity

Chargebacks for paid events — automate dispute evidence collection and prevention targets a $3.6B = 6M SMBs globally that accept card payments × $600 ACV for dispute prevention and handling services total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (fraud prevention and payments-adjacent software growth; sources: Nilson Report, Juniper Research).

Key trends driving demand: Rise in card-not-present (CNP) fraud — CNP fraud grows faster than in-person fraud, creating demand for dispute-prevention tools.; Processor APIs and webhooks are maturing — easier integrations allow third parties to automate evidence collection and submission.; AI document and image understanding improvements — automated extraction of receipts, contracts and photos lowers labor costs and speeds responses.; SMBs prefer subscription SaaS and embedded services — vendors seek low-friction, affordable dispute tools integrated with their existing stacks..

Key competitors include Chargebacks911, Ethoca (Mastercard), Stripe Disputes / Chargeback Tools.

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Chargebacks for paid events — automate dispute evidence collection and prevention

Executive Summary

Market Validation

Market Opportunity

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